A world of unrushed beauty,
crafted to be remembered

"The extensive selection at Aurus promises an intimate, one-of-a-kind experience—the joy of being a bride, the way you like it..."

"Opulent emeralds spell luxury for a day function, be it the mehendi ceremony or the wedding. Rich brocade, grand jewellery..."

"Ahmedabad-based fine jewellery brand Aurus Jewels, creates timeless ornaments with an inherent heirloom-like quality...."

Featured favourites

New In ~ The Rosewood Muse

The ballroom is full, but not complete — not until she arrives, unannounced and unhurried. Nothing about her is loud. She moves like a poem: quiet and sure. Draped in softness, defined by strength. She is both. She does not choose, she holds it all.

Discover the edit

The Aurus Bride

Wedding jewelry

an extension of your personality

"on the cusp of history and modernity
is where i exist "

Our story ~ Inspired by art, design,
craft and culture

Aurus is a contemporary Indian fine jewelry brand rooted in craft and shaped by an irreverence for rules. Reinterpreting traditions, and bringing together diverse influences, our jewelry lives on the cusp of history and modernity.

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The Aurus boutique

Step into the world of Aurus at our stores to experience fine jewelry that explores the idea of beauty, design, nuanced craft and modern creativity.

A curated collection is on display at our store.

AMDAVAD | MUMBAI | CHENNAI

Hear from them!

Hear from them!

"I ABSOLUTELY love it. It is stunning. I loved wearing the pieces and so many people asked me about it. Can’t wait to get more stuff from you. 💖"

- Malvika Mehta

Hear from them!

"I love the intricacies of each piece I own - and how it brings my face to life! I feel happy, confident, and most importantly, like myself even though everyone expected me to be a ‘bride’. I also read the reviews and how your jewelry looks on normal people!"

- Bani Bains

Hear from them!

"I wore the Poulomi Earrings at my function! My family made the purchase, but I fell in love with the earrings! ❤️"

- Ayushi Agnihotri

Hear from them!

"The lovely bride Tanisha with her mum Vinita. Both wearing their Aurus for Tanisha's wedding!"

Our journal

4 Minutes
A Celebration of Craft and Modern Creativity: Aurus Presents Raw Mango in Amdavad
When garments and jewels—two realms of personal adornment—come together, they create a dialogue that speaks to historyread more
2 Minutes
The Amdavad Trail: Experiencing the Jewel of a City in Its Most Unfiltered Essence
With a history spanning 600 years, Amdavad is a vibrant land where tradition dances hand-in-hand with modernity, and ...read more
4 Minutes
The Ultimate Indian Bridal Jewelry Guide for the Culturally-Rooted Bride
We all know that the allure and grace of an Indian bride is unparalleled. Her wedding day look which she created with...read more
3 Minutes
How Indian Fine Jewelry Can Make Your Wedding and Festive Outfits Sparkle
Indian celebrations are indeed special. With the luxe of fine jewelry pieces and stunning outfits, there’s a touch of...read more
2 Minutes
Exquisite Indian Bridal Jewelry Styles for a Stunning Wedding Look
Prepping for the big day? We’re sure you picked the best venue, bought the latest bridal outfit, and updated your wed...read more
3 Minutes
Styling Tips From Top Bridal Stylists To Nail Your Wedding Look!
The journey to becoming a bride is one filled with excitement, joy, and a myriad of decisions to be made. The journey...read more
4 Minutes
Why Polki and Indian Fine Jewelry Are Made for Each Other
Every person who’s into collecting timeless pieces of fine jewelry knows the raw charm of the polki or uncut diamond....read more